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    • Reviewer

      Ananya Rao

      Mumbai

      Absolutely adore this brand! The outfits feel like a breeze and make me feel so elegant.

    • Reviewer

      Ananya Rao

      Mumbai

      Absolutely adore this brand! The outfits feel like a breeze and make me feel so elegant.

    • Reviewer

      Ananya Rao

      Mumbai

      Absolutely adore this brand! The outfits feel like a breeze and make me feel so elegant.

    • Reviewer

      Ananya Rao

      Mumbai

      Absolutely adore this brand! The outfits feel like a breeze and make me feel so elegant.

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    World of Toji - Explore Stunning Ethnic Wear For Women Online

    How are your favourite World of Toji products made?

    Our products are made from fabrics handcrafted by skilled rural artisans using traditional Indian techniques like Sanganeri Hand block print, Phulkari, Bandhani, Kalamkari, Leheriya, Dabu and Ajrak resist dyeing, and Aari embroidery. We blend modern aesthetics and techniques in these handcrafted fabrics to create pieces for modern women lifestyle is unique, high-quality, and made with care.

    Through our extensive and intricate production process, each product is a one-of-a-kind piece of wearable art, with no two pieces fully identical.

    What materials do you use? Are your products eco-friendly?

    We believe what touches your skin should be pure, gentle, and thoughtfully chosen. We use only the finest long-staple Indian cotton-including luxurious cotton-sourced directly from artisanal farmers across 6 states in India. Our cotton is 100% organic, hypoallergenic, and naturally breathable, making every piece as comfortable as a second skin, indoors or out.

    Cotton is anti-bacterial in nature but mixing it with synthetic dyes and polyesters eliminates these characteristics. Hence, our products are made from 100% Indian long staple organic cotton and treated with natural dyes from indigo and madder plants, to preserve its breathability and anti-bacterial properties.

    The embroidered work on our clothes and home essentials are made of authentic Indian luxury material like banarsi zardozi, silk threads, velvets, satins, sequins, beads, and crystals. The patterns are hand-cut by our artisanry.

    For home essentials, all our fabrics are GOTS and OEKO-TEX certified, which means they adhere to highest European standards, ensuring safe and responsible manufacturing.

    Where are they made?

    Our products are made in India by skilled rural artisans, using techniques like Hand block print, Phulkari, Bandhani, Kalamkari, and Aari embroidery that have been passed down through generations. Our products are rooted in tradition, as each piece is crafted in the heartland of its native art form e.g. Hand block print from Sanganer, Aari work from Kashmir.

    Are the fabrics used in World of Toji products suitable for sensitive skin?

    100% Indian long staple organic cotton and natural dyes preserve breathability and anti-bacterial properties of our fabrics. Hence, our women wear and home essentials are hypoallergenic, and comfortable on your skin.

    Can I wear World of Toji clothes to work?

    Versatility is engrained in our design thinking. You can dress up or dress down in our kurta sets, co-ord sets or dresses depending on the setting - work or leisure, while staying comfortable. This makes our products a great investment for your wardrobe.

    Are World of Toji’s products easy to care for?

    Yes, we use fine quality natural fabrics for our women fashion wear, dohars and bed-sheets. Our products retain color even after multiple washes, so you need not worry about fading or shrinkage. Just follow the simple care instructions.